平昌冬奥会形象大使朴智星腾讯体育10月31日讯
分秒必争。距离2018年平昌冬奥会开幕还有不到四个月,世界各国冰雪健儿,正在紧锣密鼓的加紧备战,以期在此次冬奥盛会上,有好的表现。而韩国方面,开始了大规模的明星路线:不惜血本,要把这次盛会办的星光璀璨。2018年韩国平昌冬季奥运会对大家来说并不陌生,熟悉它的原因并不是因为平昌冬奥有多火,而是它一直以来大量的负面新闻。预算增加资金缺口大、冰球巨星集体缺席、韩国体育市场价值低,这些因素让平昌冬奥还未开幕就已经成为众人的笑柄。现如今,平昌冬奥会到底亏损多少钱,已经有了无数个版本。其实对于亏损,韩国人并不介意:因为任何一个主办奥运会的国家,几乎没有不亏损的。韩国既然笃定要承办,就做好了赔钱的打算。有数据是200亿韩元,有数据是60亿韩元。有说超支4倍,达到30万亿韩元的。——具体是多少,平昌奥组委心里有数。但是目前韩国方面既然已经箭在弦上,那就不如努力把冬奥会办好,未来还能从中获得大的收益。比预算飙升还让韩国人烦恼的是赛事吸引力的降低。冰球作为冬奥会的重头戏,一直都是奥运会最重要的赛事,然而,韩国平昌奥运会的冰球比赛将不会有大牌球星出席。由于北美职业冰球联盟(NHL)的赛程与平昌冬奥会冲突,NHL球队不愿意让队员参加冬奥会。NHL作为全球最顶级的冰球联赛,拥有世界上绝大部分的顶级冰球运动员,这些大牌球星如果能参加冬奥会,将带来很可观的门票收入和赛事影响力。然而,NHL却和国际奥委会谈崩了。由于国际奥委会不愿意承担NHL球员参加冬奥会的保险费用和旅费(上届奥运会为1400万美元),再加上NHL看不上韩国举办冬奥会的市场价值,所以NHL拒绝为平昌冬奥修改赛程。而这也是自1994年冬奥会以来,NHL的队员第一次缺席冬奥会。有专家预测,如果NHL球星不参加平昌冬奥,门票收入将降低4成。为了扩大平昌冬奥会的影响力,组委会请了诸多明星助阵,其中包括韩国著名体育明星金妍儿、朴智星,还有很多娱乐圈明星,甚至还将韩国新总统文在寅也请来作为宣传大使,看来是真的拼了。虽然韩国极力宣传平昌冬奥,但外界还是一致看衰。在这种情况下,韩国民众自己也看不下去了,他们也对平昌奥组委表示不满:“当初就不该去争夺冬奥会的举办权”、“没钱没能力,这届冬奥注定成为世界笑柄”。有鉴于此,平昌冬奥会也开始走明星路线。目前,包括李敏镐、金宇彬、李英爱、Bigbang等,都成为冬奥会的宣传一员。预计到了即将开幕的最后阶段,还会有更多明星,站台为本土冬奥会助威。除了娱乐明星,体育界的优秀代表也不可能或缺。两位韩国足坛明星,曾在曼联效力过的朴智星,以及正在热刺打拼的孙兴民,都成为平昌冬奥会的形象大使。一时间,这次持续半个月的冰雪盛会,真是群星呵护,众星捧月。韩国为了这次冬奥会,真是蛮拼的。(冬小麦)
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平昌冬奥会圣火采集成功 朴智星担任火炬手 正在加载… < >
|xGv00|f5d6274e1cd216441eb4ce43ad045034

美国总统特朗普腾讯体育10月25日讯
24日,2018平昌冬奥会圣火采集仪式在希腊雅典成功进行,火炬传递仪式随之启动。作为韩方最高代表的总理李洛渊,在现场通过美国奥委会主席拉里-普罗布斯特向总统特朗普发出邀请,希望后者能够出席参加平昌冬奥开幕式。昨天,李洛渊出席平昌冬奥会圣火采集仪式并会见国际奥委会主席托马斯-巴赫,就韩国和国际奥委会携手打造一届和平奥运的方案进行讨论。这也是韩国和希腊1961年建交以来韩国总理首次访问希腊。访问期间,李洛渊表示,他希望美国总统唐纳德-特朗普能够出席参加平昌冬季奥运开幕式。根据报道,李洛渊通过美国奥委会主席拉里-普罗布斯特邀请特朗普和第一夫人梅拉尼亚-特朗普参加平昌冬奥会开幕式,而普罗布斯特表示,他将尝试但不能作出任何承诺。特朗普参加了1996年的亚特兰大奥运会开幕式,在纽约还参加了2004年奥运火炬传递,以及2012年伦敦奥运会倒计时100天在时代广场的庆典活动。(冬小麦)
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0 10px
#fff;position:fixed;z-index:101;background:rgba(0,0,0,.8);filter:progid:DXImageTransform.Microsoft.gradient(startcolorstr=#CF000000,
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#sports_video_Vip_close{position:absolute;padding:10px;top:0;right:0;color:#fff;cursor:pointer;font-size:16px}#sports_video_Vip
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.sports_video_content{color:#b6b6b6;width:320px;margin-left:50px;line-height:1.5;font-size:13px;top:48px;border-right:2px
dashed #5d5d5d;position:relative} 自动播放开关 自动播放
平昌冬奥会圣火采集成功 朴智星担任火炬手 正在加载… < >
|xGv00|f5d6274e1cd216441eb4ce43ad045034

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0 10px
#fff;position:fixed;z-index:101;background:rgba(0,0,0,.8);filter:progid:DXImageTransform.Microsoft.gradient(startcolorstr=#CF000000,
0, endcolorstr=#CF000000, 0)}#sports_video_Vip
#sports_video_Vip_close{position:absolute;padding:10px;top:0;right:0;color:#fff;cursor:pointer;font-size:16px}#sports_video_Vip
.sports_video_code{position:absolute;width:114px;padding-top:124px;text-align:center;background:url(//mat1.gtimg.com/sports/tangent/adImg/sportVip2code.png)
no-repeat;top:88px;right:40px}#sports_video_Vip
.sports_video_content{color:#b6b6b6;width:320px;margin-left:50px;line-height:1.5;font-size:13px;top:48px;border-right:2px
dashed #5d5d5d;position:relative} 自动播放开关 自动播放
尴尬!韩国平昌冬奥会欲狠赚中国一笔 不料遭遇多重打击 正在加载… <
> |xGv00|f5d6274e1cd216441eb4ce43ad045034 腾讯体育10月20日讯
一直以来,韩国人都非常热衷于举办大型赛事,举办了世界杯、奥运会和亚运会以后,韩国人又将举办冬奥会。而且还连续申办了三次才成功,但是这次他们的如意算盘可能要落空了,平昌冬奥会现在已经亏损了200亿,未来的成本还会上升,亏损已经再说难免,为了弥补亏空,韩国人打起了中国游客的主意。平昌所在的江道源有了一项计划,他们打算对持有冬奥门票的中国游客进行15天的免签,吸引这些游客前往韩国旅游和消费。而在引来中国游客前来观看冬奥之后,等待他们的是高额的住宿费,韩国媒体报道一张普通床位的价格当时候将会激增到2400元人民币。近年来,韩国是中国人出境游的热门目的地,去年到访江原道的外国游客中就有一半为中国游客。此次为助力平昌冬奥会成功举办,借助冬奥会吸引更多的中国游客赴江原道观赛和旅游,江原道政府推出多项政策,方便中国游客赴韩。今年7月1日起至明年4月,中国3人以上团体游客可以免签从襄阳机场进入韩国,允许停留的时间也从10天延长到15天,还可以不需经由济州直接访问首尔地区。此外,持冬奥会门票的中国游客在当地旅行社订购平昌冬奥会相关的旅游产品,可申请以团体游客的身份免签入韩,观看平昌冬奥会比赛,还能到首都圈地区旅游。平昌冬季奥运会将于2018年2月9日至2月25日在韩国平昌举行。平昌属于韩国江原道,位于首尔以东180公里,人口不足5万,是韩国著名的度假山城。这虽是韩国第一次举办冬季奥林匹克运动会,但至此,韩国成为继法国、美国、德国、意大利和日本之后,世界上第6个举办过夏季奥运会、世界杯足球赛、冬季奥运会3项大赛的国家。1988年汉城奥运会让韩国在全世界范围内闻名。时隔30年,韩国举办再次举办奥运会,具有一定的历史意义。如果说1988年汉城奥运会是让世界首次认识韩国的大会,那么2018年平昌冬奥会是韩国成为发达国家后重新被世界认识的大会,平昌冬奥会将向世界展现韩国作为发达国家的形象。(冬小麦)

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